Month: January 2025

Posted: August 14, 2023

In this case study, we delve into a successful partnership between a healthcare provider and MTI Connect, a leading marketing agency. The goal was to generate patient appointments and revenue through a strategic and data-driven campaign. By understanding the preferences of the healthcare audience and adopting an omni-channel approach, the team achieved exceptional results.

Understanding Audience Preferences and Creating
an Effective Media Mix

A crucial aspect of the campaign was gaining a deep understanding of the preferred channels and devices of the healthcare audience. Through meticulous research and analysis, the team identified the most effective media mix to reach the target audience. This ensured that the campaign could engage with receptive audiences across various platforms, maximizing its impact.

Executing a Metrics-Driven Campaign

The campaign spanned several months, during which key metrics such as open rates, impressions, and clicks were closely monitored. This data provided valuable insights into the most effective strategies and messaging for engaging with the healthcare audience. Additionally, a matchback analysis was conducted to identify the creative formats that drove the highest number of new patient appointments and first appointment revenue for the healthcare provider.

Impressive Results and Business Impact

Through the collaborative efforts of the healthcare provider and MTI Connect, the campaign achieved outstanding results. The campaign generated an impressive 25,000 unique conversations, directly leading to 3,991 first appointments and $1.2MM in first appointment revenue. These tangible outcomes highlight the efficacy of the team’s data-driven approach, their ability to identify the most effective channels and formats, and their commitment to continuous improvement throughout the campaign.

Conclusion

This case study showcases the power of a data-driven approach and an omni-channel marketing strategy in driving patient appointments and revenue growth for healthcare providers. By understanding audience preferences, leveraging multiple channels, and continuously analyzing key metrics, the campaign yielded exceptional results. The collaboration between the healthcare provider and MTI Connect exemplifies the significance of data-driven decision-making and the continuous pursuit of improvement in healthcare marketing initiatives.

September 14, 2023

An insurance company headquartered in New York, is one of the top 50 leaders in providing medical, dental, vision, and home insurance to consumers. The policy and membership divisions were seeking a print and data partner with insurance expertise in digital variable printing, kit fulfillment, and deployment. With the need to welcome new policy holders, the onboarding process rapidly became intricate at a national level with multiple, customized variables needing to arrive to homeowners in a timely and accurate fashion.

Challenges and Strategies

Q: What capabilities exist to ensure policies are delivered daily and arrive in home on specific dates?
A: The client’s systems were designed to output standard assets and documentation, yet those items were not conducive for bulk mailing. A majority of the client software and CRM databases had constraints in delivering efficiently or were simple designed improperly. The team at MTI had the capability to ingest large volumes of data, transform it, and append the correct assets and barcodes to help National General receive significant postal discounts.

Q: What is the process and commitment for handling returned mail (e.g. undeliverable mail)?
A: MTI created QR codes for each policy mailing, which allowed data and information to be easily scanned and updated on a daily basis. This information was used by a customer service representative to support follow-up calls, and more to mitigate customer issues and servicing matters.

Q: What solutions to be implemented to give customer service representatives the proper insight into the status of a policy (e.g. mailing status)?
A: MTI created a custom portal for the customer service team to enter policy details (e.g. customer name, policy number, etc.). Our custom portal offered full visibility of where the policy was in the tracking process (e.g. mailing status, delivery date, address verification, policy holder change requests, and customized reports). All this supported the team operationally, and helped to mitigate reorders of policy documentation, which resulted in a 20% savings.

Results

REPORTING: Designed a CRM Portal, named Corby, which granted visibility into all documentation items, schedules, fulfillment, and creative assets.

SAVINGS: Utilized mail tracking, which saved the client 20% re-fulfillment of policy requests associated with policy printing, delivery, and shipping.

CUSTOMIZATION: Given the challenges of creating this program entirely from scratch, all components were purely variable and highly customized down to the policy holder. 2 cohesive packages with welcome letters, insurance cards, policy details.

SCALABILITY: The success of the program became extremely scalable with the ability to onboard new policy holders seamlessly given the automated processes.

METRICS: 500 to 2,000 policies delivered each day. 312,000 policies delivered annually.

September 14, 2023

A specialty furniture retailer was seeking to expand its Texas market share by targeting a new audience, New Movers. The goal was to drive more store sales and general new business, while expanding their acquisition efforts that were declining, stale, and at a competitive disadvantage.

Challenges

• The Texas market, as for many sectors, is often saturated.
• Historically, the client was at a competitive disadvantage with poor market share performance and was not in the right position strategically to reach new audiences in a timely and cost-effective manner.
• Gaining visibility into new prospect markets was a new perspective that required a different approach that blended digital and traditional marketing efforts.

Solution

The new mover campaign commenced with refining their current trading areas by using store purchase data from the past 24 months to better define each market. Secondly, from the Consumer Profile, the target audience was narrowed down to household incomes of $95,000+, with a mix of renters and homeowners. The digital ads and direct mail pieces were designed to be hyperlocal, highly targeted with specifics of the store creative including the store manager’s name and a “Welcome to the Neighborhood” incentive of a free in-home design consultation. Each New Mover household received 1 digital ad per day and 2 custom variable postcards over the course of 60-days The retailer was ecstatic about the fact that we identified key IP addresses and targeted new movers into their store areas on daily basis, bypassing all other intermediary steps that often cause needless delays.

Results

The campaign resulted in a return on Ad Spend of over 1600%. Over the four-month test, the households targeted resulted in 482 sales during this period returning more than $374,700, with an average sale of more than $777. More than half of the targets who viewed an online Ad Display also went to the physical store location, as opposed to just ordering products online.

Posted: January 18, 2024

At JTS, we don’t just provide services; we redefine the landscape of marketing by simplifying omni-channel strategies. Wondering what we do? The answer is straightforward: we make omni-channel marketing simple. Through strategic thinking and data-driven insights, we craft campaigns that not only capture attention but also inspire action among your existing and potential customers.

Omni-Channel Simplicity, Striking Results

Our commitment lies in delivering results that matter the most to your business. Whether it’s an integrated direct mail, digital, and mobile campaign or a print-on-demand and fulfillment program, JTS consistently delivers results. We take pride in our ability to seamlessly blend various channels to create impactful marketing campaigns.

High Velocity, High Touch, Precisely Focused

At the core of our approach is a high velocity, high touch, and precisely focused methodology for direct response marketing, document management, and automated communications. We understand the intricacies of reaching your audience effectively, and our strategies reflect this understanding.

Mission: Information, Insights, Interactions

Our mission is clear: to provide businesses with access to information, the ability to glean insights from data, and to create impactful interactions that create brand awareness, generate growth, and momentum for their brand. We go beyond just providing services; we become partners in your journey towards success.

Areas of Specialty

Omni-Channel Programs

Crafting campaigns that seamlessly integrate multiple channels for a unified customer experience.

Retargeting Campaigns

Strategically reaching out to potential customers who have shown interest but have not yet converted.

Digital Targeting for Small Businesses

Tailoring digital strategies to the specific needs and locations of small businesses.

Automated Trigger Programs

Implementing automated programs triggered by customer behaviors for timely and relevant interactions.

Highly Targeted Direct Mail and Email

Delivering personalized messages through highly targeted direct mail and email campaigns.

Print and Fulfillment of Marketing Collateral

Efficiently managing the printing and fulfillment of marketing collateral, including technical documents, flyers, and folders.

Acquisition & Retention

Strategizing for both acquiring new customers and retaining existing customers through tailored campaigns.

Data & Analytics

Harnessing the power of data with analytics, modeling, and profiling to make informed marketing decisions.

JTS is not just a service provider; we are your partners in achieving marketing excellence. Our commitment to simplifying omni-channel marketing, paired with a results-driven mindset, positions us as a reliable ally in your journey toward business growth. We are headquartered in Milwaukee, Wisconsin with a location in Phoenix, Arizona and are helping organizations across the country experience the power of strategic omni-channel marketing with JTS.

Posted: February 12, 2024

In an era dominated by online platforms and social media, the relevance of traditional printing and direct mail services may be questioned. However, the enduring truth is that these time-tested methods remain indispensable for businesses seeking to establish meaningful connections with customers, promote products, and convey vital information. Robust printing and direct mail services are essential components of a comprehensive and effective business marketing strategy.

Creating Lasting Impressions with Tangible Presence

In a digital world saturated with content, the impact of physical, tangible materials is unparalleled. Direct mail, encompassing postcards, brochures, and catalogs, offers a sensory experience that digital communication cannot replicate. The act of holding a professionally printed piece creates a lasting impression, elevating engagement and leaving a memorable mark. This tangible connection reinforces brand identity in a way that online ads often fail to achieve.

Targeted and Personalized Campaigns

Comprehensive printing and direct mail services empower businesses to execute highly targeted and personalized campaigns. Leveraging customer data enables tailoring messages and promotional materials to specific demographics, ensuring relevance and resonance. Variable data printing technology facilitates the inclusion of personalized details in each piece, enhancing the customer experience and fostering a sense of value and understanding. This level of customization surpasses the one-size-fits-all approach associated with digital marketing, creating a deeper connection with the audience.

Increased Visibility and Trust

Digital spaces are cluttered with advertisements, emails, and social media posts, making it challenging for businesses to capture and retain attention. Direct mail, however, has a higher likelihood of being seen and remembered. A well-designed, professionally printed piece stands out in a mailbox, providing a physical touchpoint absent in digital messages. Studies indicate that people trust print materials more than online content, establishing credibility and building trust with the audience, contributing to overall marketing success.

Integration with Digital Marketing

Comprehensive printing and direct mail services seamlessly integrate with digital marketing efforts, creating a synergistic and integrated strategy. Direct mail can drive traffic to online platforms through QR codes, personalized URLs, or exclusive online offers. This integration enhances campaign effectiveness, reaching customers through multiple channels and reinforcing the brand message. It also allows for better tracking and analysis, providing insights into the success of both print and digital components.

Customizable for Diverse Business Needs

Comprehensive printing and direct mail services offer a diverse array of customizable options. Whether promoting a new product, announcing a special promotion, or communicating vital information, print materials can be tailored to convey messages effectively. From local promotions with postcards and flyers to high-quality catalogs showcasing a range of products, the versatility of print materials adapts to various marketing objectives.

The role of comprehensive printing and direct mail services in business marketing is irrefutable. Despite the digital revolution, these traditional methods offer unique advantages, including tangible presence, targeted campaigns, increased visibility, integration with digital marketing, and customization. By incorporating print into a holistic marketing strategy, businesses can create a memorable and impactful brand presence that stands out in a crowded digital landscape. In the realm of marketing, sometimes, the classics endure for a reason.

For businesses seeking printing and direct mail solutions, JTS stands as a reliable partner. Our comprehensive services cater to diverse marketing and communication goals, ranging from traditional programs to specialized initiatives. Headquartered in Milwaukee, JTS ensures efficient and timely printing, mailing, and distribution services throughout the United States. Elevate your marketing strategy with JTS comprehensive printing and direct mail solutions tailored to your business needs.

Posted: March 14, 2024

In the dynamic realm of marketing, where attracting new customers is the focus, the true mark of success often lies in retaining existing customers. Modern marketers need to have effective customer retention strategies and a clearly defined marketing strategy that empowers businesses and organizations to foster lasting relationships and build a community of brand supporters.

The Importance of Customer Retention

Customer retention goes beyond mere transactions; it’s about creating lasting connections. Research consistently shows that retaining customers can be more cost-effective than acquiring new ones. Loyal customers are more likely to make repeat purchases, refer others, and become advocates for your brand in the marketplace.

Strategies for Retaining Customers

Personalized Communication

Harnessing the power of personalized communication through targeted messaging features is a strategic key to customer retention. By tailoring emails and offers according to individual customer preferences, businesses can significantly fortify the customer-business relationship. This tailored approach makes customers feel valued and understood. As businesses showcase their commitment to meeting individual needs and preferences, customers are more likely to stay loyal, appreciating the effort put into maintaining a personalized and meaningful connection.

Exclusive Loyalty Programs

As individuals reap the benefits of exclusive rewards tied to their loyalty, they not only feel valued but also develop a stronger connection with the brand. Loyalty programs, by their very nature, create a unique bond, encouraging customers to stay committed to a business that recognizes and rewards their ongoing support. This strategic initiative goes beyond transactions, forming a lasting relationship that contributes significantly to customer retention.

Exceptional Customer Service

By highlighting the importance of swift and effective assistance, businesses can create an environment where customers feel genuinely valued and heard. Recognizing the pivotal role exceptional support plays in customer satisfaction, businesses can leverage this approach to not only resolve issues promptly but also to instill a sense of trust and loyalty. In a competitive landscape, prioritizing seamless customer support becomes a crucial strategy in retaining customers and fostering enduring relationships based on exceptional service.

‘Surprise and Delight’ Campaigns

By going beyond customer expectations, businesses can create memorable and positive experiences for their customers. These campaigns involve personalized perks or exclusive offers that pleasantly surprise customers. Such initiatives not only enhance customer satisfaction but also strengthen the emotional connection between the brand and its customers. By consistently exceeding expectations, businesses can build a loyal customer base that appreciates the extra effort put into making their experience truly special. The element of surprise becomes a powerful tool in retaining customers, setting a brand apart in a competitive market.

Turning Customers into Brand Advocates

User-Generated Content Initiatives

By actively encouraging customers to share their experiences, businesses create an authentic narrative that resonates with a wider audience. When customers willingly share their positive interactions, it transforms them into genuine advocates, sharing their authentic stories with potential customers. This approach not only builds brand loyalty but also amplifies the reach of positive experiences, turning satisfied customers into vocal advocates who play a pivotal role in organic brand promotion. Harnessing the power of user-generated content becomes a key driver in cultivating a community of passionate advocates.

Referral Programs

Encouraging satisfied customers to become advocates by referring friends, family, and professional colleagues not only strengthens their connection to the brand but also extends the reach of positive experiences. Incentivizing these referrals becomes a dynamic strategy to amplify brand advocacy, turning satisfied customers into active promoters who willingly share their positive experiences, contributing significantly to a brand’s growth and reputation.

In the landscape of modern marketing, the true champions are those who not only attract new customers but also retain and nurture existing ones. JTS’s marketing expertise is designed to be the ally organizations need in their quest for marketing strategy excellence. By implementing these strategies and leveraging our knowledge, organizations can turn customers into advocates, fostering long-term success and growth.

Posted: April 11, 2024

The digital sphere of marketing makes it customary for customers to encounter an abundance of marketing messages. To distinguish oneself and capture attention in this competitive environment requires strategies beyond generic outreach. Personalization has emerged as a powerful tool for businesses to connect with their audience on a deeper level, going beyond mere names and addresses to deliver tailored experiences that resonate with individual preferences and behaviors.

Why Personalization Matters

Personalization in marketing isn’t just a buzzword. Studies have shown that personalized experiences lead to higher levels of customer satisfaction, increased conversion rates, and greater brand loyalty. Customers today expect businesses to understand their needs and preferences, and personalized marketing is the key to meeting those expectations.

Think about your own experiences as a consumer. When you receive a marketing message that speaks directly to your interests or offers a solution to a problem you’re facing, you’re more likely to take notice and respond positively. On the other hand, generic, one-size-fits-all communications often get lost in the noise or, worse, can leave customers feeling indifferent or even annoyed.

Going Beyond Names and Addresses

At JTS, we understand that true personalization goes beyond simply addressing customers by name or referencing their location. It’s about leveraging data and insights to create customized experiences that resonate with each individual on a personal level.

Our approach to personalized marketing begins with a deep understanding of our client’s target audiences. By analyzing data and tracking customer interactions across various touchpoints, we gain valuable insights into their preferences, behaviors, and purchasing habits. Armed with this information, we can tailor marketing campaigns to deliver the right message to the right person at the right time.

But personalization isn’t just about segmentation and targeting; it’s also about relevance and context. That’s why we prioritize dynamic content and contextual messaging in our campaigns. Whether it’s recommending products based on past purchases, sending targeted promotions for items left in a shopping cart, or delivering timely reminders for upcoming events or milestones, we strive to make every interaction with our client’s customers feel personalized and meaningful.

Driving Engagement and Loyalty

By implementing personalized marketing strategies, see significant improvements in key metrics such as click-through rates, conversion rates, and customer lifetime value. But perhaps even more importantly, build stronger relationships with your customers and foster a sense of loyalty and advocacy that extends far beyond individual transactions.

As consumers continue to demand more personalized experiences from the brands they interact with, businesses must rise to the challenge by embracing personalized marketing strategies. By going beyond names and addresses and delivering tailored experiences that resonate with individual preferences and behaviors, businesses can not only capture the attention of their audience but also foster long-lasting relationships built on trust, relevance, and value. Businesses that fail to prioritize personalized marketing risk falling behind and losing touch with their audience. With JTS as your partner, the possibilities for personalized marketing are endless, and the results are undeniable.

Posted: May 7, 2024

JTS Direct, LLC, a well-established direct marketing printing and mailing company, has made a significant move by acquiring the assets of MTI Connect’s Milwaukee and Phoenix locations. This strategic acquisition further strengthens JTS Direct’s position in the competitive direct marketing industry.

Integration and Expansion

MTI Connect’s Milwaukee production facility will seamlessly integrate into JTS Direct’s Hartland location. This consolidation aims to enhance operational efficiency and streamline services for clients. The MTI Phoenix sales office remains uninterrupted by the acquisition, ensuring continuity for existing MTI Connect clients.

MTI Connect’s Multichannel Services

MTI Connect has been a trusted provider of targeted multichannel direct marketing services with offerings that include:

• Data-Driven Insights: Leveraging data analytics to create effective marketing strategies.
• Integrated Direct Mail: Coordinating print and digital channels for maximum impact.
• Digital and Mobile Campaign Execution: Reaching customers across various platforms.
• Print-On-Demand Fulfillment Programs: Efficiently managing print materials.
• Promotional Items Implementation: Enhancing brand visibility.

JTS Direct’s Vision

John “JT” Shinners, CEO of JTS Direct, expressed enthusiasm about the acquisition: “With our aggressive growth strategy over the next five years, MTI Connect is a perfect complement to the direct marketing client solutions we want to offer with an agency approach. This acquisition enables us to work with great clients and bring on very talented employees that will make our team even stronger!”

Customer-Centric Approach

For over 25 years, JTS Direct has served a diverse clientele, from multimillion-dollar corporations to small businesses. Their commitment to personalized service, quick communication, and efficient production processes sets them apart.

As JTS Direct continues to pursue additional acquisitions, their goal remains clear: enhancing operations and delivering exceptional service to clients and prospects alike.

JTS Direct has been a reliable partner for companies across the United States, prioritizing every customer as if they were a next-door neighbor. Their expertise in advertising inserts, direct mail, and personalized communication makes them a valuable asset in the marketing landscape.

Posted: May 14, 2024

Email marketing remains a foundation for businesses seeking to engage and convert customers effectively. With its large reach, personalization capabilities, and high ROI, email marketing continues to thrive as a powerful tool for driving business growth.

List Building

The foundation of any successful email marketing campaign is a robust and engaged email list. But how do you go about building one?

Offer Irresistible Incentives: Entice visitors to subscribe to your email list by offering exclusive discounts, free resources, or access to premium content.
Optimize Sign-Up Forms: Place sign-up forms prominently on your website and ensure they are user-friendly and mobile-responsive.
Leverage Social Media: Promote your email list across your social media channels to reach a wider audience and attract potential subscribers.
Host Webinars or Events: Use webinars or virtual events as opportunities to collect email addresses from attendees interested in your content or products.
Use Gated Content: Gate valuable content behind an email sign-up wall, such as whitepapers, eBooks, or industry reports.

Nurturing Subscriber Relationships

Once you’ve built your email list, it’s essential to nurture relationships with your subscribers to keep them engaged and interested in your brand.

Personalize Your Emails: Segment your email list based on subscriber demographics, interests, or past interactions, and tailor your content accordingly to deliver personalized experiences.
Provide Value: Deliver valuable and relevant content to your subscribers, whether it’s educational resources, product updates, or exclusive offers.
Establish Consistency: Maintain a regular email cadence to keep your brand top-of-mind without overwhelming subscribers with too many emails.
Encourage Interaction: Invite subscribers to engage with your emails by including calls-to-action (CTAs), surveys, polls, or social media sharing buttons.
Listen and Respond: Pay attention to subscriber feedback and inquiries and be responsive to their needs and preferences.

Converting Leads into Customers

Ultimately, the goal of email marketing is to convert leads into paying customers. Some of the best strategies to drive conversions include:

Craft Compelling CTAs: Use persuasive and action-oriented language in your CTAs to encourage subscribers to take the desired action, whether it’s making a purchase, signing up for a demo, or downloading a resource.
Create Targeted Campaigns: Develop targeted email campaigns tailored to specific segments of your email list, based on their interests, behavior, or stage in the customer journey.
Offer Exclusive Promotions: Reward your subscribers with exclusive discounts, promotions, or early access to new products or services to incentivize purchases.
Optimize Your Landing Pages: Ensure that your landing pages are optimized for conversions, with clear messaging, compelling visuals, and user-friendly design.
Track and Analyze Results: Monitor the performance of your email campaigns using analytics tools and use data insights to refine your strategies and improve future campaigns.

Email marketing remains a tool for businesses to connect with their audience, nurture relationships, and drive conversions. By following the strategies, you can build a valuable email list, engage subscribers with relevant content, and ultimately convert leads into loyal customers.

Partnering with MTI Connect can streamline your email marketing efforts and enhance your results. MTI Connect offers advanced email marketing solutions tailored to meet the unique needs of businesses across various industries. With our expertise in delivering high-quality, targeted email campaigns, MTI Connect can help you optimize your email strategy, maximize deliverability, and achieve better engagement and conversion rates.

Posted: June 12, 2024

Marketers encounter the ongoing navigation of increasingly complex landscapes, but the solution lies in harnessing the power of data analytics. Data-driven decision-making plays a pivotal role in executing impactful marketing strategies.

The Data Advantage

Data analytics serves as a beacon, highlighting details of customer behavior, preferences, and pain points. By scrutinizing website traffic, social media interactions, and purchasing patterns, marketers gain invaluable insights into emerging trends, enabling them to fine-tune their messaging accordingly. For instance, if data unveils a preference for video content among a specific demographic, marketers can adeptly allocate resources to craft captivating visuals.

Departing from the era of one-size-fits-all marketing, data-driven strategies facilitate personalized experiences on a bigger scale. Through audience segmentation based on demographics, behavior, and interests, marketers create targeted messaging that resonates deeply with individual consumers. This heightened personalization not only fosters customer satisfaction but also amplifies engagement, ultimately heightening conversion rates.

Leveraging Data for Strategy

Data guides marketers in setting tangible, achievable goals. Whether the aim is to augment website traffic, enhance email open rates, or amplify sales figures, clearly defined objectives lay the foundation for strategic development. Without data to guide us, goals can become unclear, slowing progress and growth.

Data-driven marketers operate within a perpetual cycle of experimentation. A/B testing—a methodological comparison of two versions of a webpage, email, or advertisement—gives marketers invaluable insights into performance disparities. By analyzing which variant yields superior outcomes, marketers can refine their approach. Optimization predicated on data ensures a trajectory of enhancement and refinement.

In the customer’s journey, attribution modeling helps us understand which parts of a customer’s journey led to a sale. It shows if a social media ad or a follow-up email made the sale happen. These data-driven models help marketers see the value of each step, so they can spend their money wisely.

Overcoming Challenges

Marketers must keep data accurate and follow strict privacy rules while regularly checking their data and using strong security measures. Being open with customers about how their data is used helps build trust amongst your audience.

Mastery of data analytics demands investment in skill development. To get good at data analytics, marketers need to invest in learning new skills. Easy-to-use tools like Google Analytics and Customer Relationship Management (CRM) systems can help make data analysis easier.

Marketers who use data analytics lead the way in their industry and gain a strong competitive edge. By understanding customer behavior, personalizing their approach, and optimizing their strategies, they achieve success in a data-driven world.

Aligning with JTS Direct and MTI Connect represents a strategic advantage in navigating the complexities of the marketing landscape. Whether it involves refining audience segmentation strategies, interpreting analytics, or enhancing campaign performance, MTI Connect offers the expertise and resources necessary to drive tangible results. Embrace the advantage of MTI Connect’s expertise and experience as you navigate the intricacies of modern marketing.