Month: May 2025

Posted: May 27, 2025

In the fast-paced, digital-first environment most B2B businesses operate in today, it’s easy to assume that print marketing has taken a backseat or even disappeared entirely. But here’s the reality: print is far from dead. In fact, it remains one of the most powerful, trusted, and effective tools for brand-building, especially in the B2B space.

Why is print still effective?

Because print breaks through digital fatigue. It creates a lasting impression. And when done well, it builds credibility and trust in ways a digital banner ad or email simply can’t match.

Tactile Marketing Creates Tangible Value

When everything lives on a screen, the physicality of print makes a bigger impact. Whether it’s a beautifully designed brochure, a direct mail piece with eye-catching visuals, or a leave-behind booklet at a trade show, print gives your message weight, literally and figuratively.

Studies show that physical marketing materials engage more of our senses, making them more memorable. People are more likely to remember and trust information they’ve seen in print, compared to something they scrolled past on their phone. In the B2B world, where relationships are built on trust and professionalism, that sensory reinforcement gives you a competitive edge.

A Strategic Advantage in a Crowded Market

B2B marketers often face longer sales cycles, larger decision-making teams, and more complex buyer journeys. This is where print marketing shines. It’s not just about grabbing attention. It’s about reinforcing your brand’s value at every touchpoint.

Think about printed sales kits, case studies, or branded welcome packages sent to prospective clients. These tactile, high-touch materials convey a sense of quality, thoughtfulness, and permanence that digital-only materials can’t replicate. And when paired with your digital efforts, they work together to create a cohesive and impactful brand experience.

Print Cuts Through the Noise

Your audience is inundated with emails, social media messages, and online ads daily. Much of it gets ignored or deleted. But a printed piece delivered to a desk? It gets noticed. It gets held. It often gets read. That’s especially true if it’s relevant, well-designed, and offers something useful.

Direct mail is particularly powerful in B2B for this reason. According to the Data & Marketing Association (DMA), direct mail response rates can be up to 9x higher than email. When targeted thoughtfully, it’s a cost-effective way to stand out from the digital clutter and stay top of mind.

Print Builds Credibility and Legitimacy

For B2B brands, credibility is everything. Printed materials provide an immediate sense of professionalism. Whether it’s a business card handed out at a networking event or a well-crafted proposal sent in a branded folder, print signals that your business is legitimate, experienced, and invested in quality.

Moreover, print shows effort. In an age of automation and quick wins, taking the time to produce a thoughtful, custom-printed asset tells your audience that you care—and that you’re serious about doing business.

Integration Is Key: Print + Digital = Better Together

Let’s be clear: this isn’t an either/or decision. The most successful B2B marketers know how to integrate print and digital to amplify results.

For example, use QR codes on print pieces to drive traffic to personalized landing pages. Combine an email nurture campaign with a direct mail touchpoint to boost response. Feature downloadable digital versions of your printed case studies or white papers. Print and digital should support each other to provide a richer, more personalized customer experience.

When to Use Print in B2B Marketing

Here are just a few high-impact opportunities where print marketing can play a major
role:

• Trade Shows and Conferences – Think signage, brochures, flyers, handouts,
  and branded giveaways.
• Client Onboarding Packages – Include branded materials, welcome letters, and
  printed how-to guides.
• Sales Presentations – Leave-behind folders with personalized documents or
  printouts of proposals.
• Direct Mail Campaigns – Targeted outreach to prospects or existing customers.
• Thought Leadership Materials – White papers, industry reports, or branded
  magazines.

Print Is Personal. Print Is Powerful. Print Works.

B2B buyers are human too. They appreciate a thoughtful, well-executed marketing piece that breaks from the norm and respects their time and attention. Print gives your brand a physical presence, reinforces your messaging, and fosters real-world connections that digital can’t achieve alone.

At JTS, we help B2B businesses bring their brands to life through print. Whether it’s a one-off direct mail campaign or a full suite of marketing collateral, we make sure your message lands with impact—and sticks.

Posted: May 15, 2025

Whether it’s a trade show, conference, grand opening, or community celebration, events are one of the most powerful ways to engage your audience face-to-face. But with so many other brands vying for attention, how do you stand out in a crowded room?

The answer is simple: strategic, well-designed print materials.

In the digital age, print is your tactile advantage. It puts your brand in people’s hands, literally—leaving a lasting impression long after the event is over. From eye-catching banners to direct mail that gets people through the door, print can drive traffic, boost engagement, and increase ROI.

Here’s how to make the most of print in your next event marketing strategy.

Start Strong with Pre-Event Direct Mail

The event experience starts before your audience even walks in the door. A targeted direct mail campaign helps create buzz, build anticipation, and increase attendance. A physical mailer stands out and sticks around.

What works well:

• Personalized invites with event details
• Exclusive offers or early access incentives
• QR codes linking to RSVP pages, videos, or sneak peeks

Pro Tip: Direct mail paired with digital channels can increase response rates by up to 118%. Use print to grab attention, and digital to deepen the journey.

Use Large-Format Print to Own Your Space

When it comes to events, visibility is everything. Large-format print materials like banners, table throws, backdrops, and signage help your booth or activation pop. These can help pull people in before they even know what you’re offering.

Consider printing:

• Retractable banners for booth backdrops or entrances
• Floor decals to guide attendees or drive engagement
• Wall signage with bold branding or messaging
• Branded tents or flags for outdoor events

Clear, well-branded signage not only makes your space look professional—it helps visitors understand who you are and what you do at a glance.

Hand Out Materials People Want to Keep

Once you’ve drawn people in, give them something to take away and remember you by. Think brochures, flyers, postcards, or one-pagers that are visually appealing and packed with value. Well-designed print materials tell your story and keep your brand in front of your audience long after the event.

Effective print handouts:

• Product guides and service menus
• Case studies or testimonials
• Promo cards or coupons
• Branded swag with print tags or inserts

Pro Tip: Include QR codes that drive people to your website, portfolio, video, or social media. It’s an easy way to extend the conversation beyond the event.

Don’t Overlook Branded Print Touchpoints

From the little things like name tags and table tents to larger elements like welcome signs and schedules, print builds consistency across your event presence. Every piece should feel like part of a cohesive brand story.

Make sure to print:

• Business cards for team members
• Branded folders for any packets or materials
• Thank-you cards for follow-up after the event

The goal is to reinforce your brand at every touchpoint so it feels polished, professional, and memorable.

Work With a Partner Who Gets It

You don’t have to do it alone. Working with an experienced print partner like JTS can simplify the process—from ideation and design to printing and logistics. We know how to bring event marketing to life and help you get the most from every printed piece.

Whether it’s a one-day expo or a multi-day event series, we’ll help make sure your brand shows up strong, speaks clearly, and stays with your audience long after the lights go down.

Elevate Your Next Event

As we honor National Small Business Week, we want every small business owner to know: You’re not alone. Whether you’re looking to launch your brand, promote an event, or revamp your print materials, JTS is here to help.

JTS is here to help you make a lasting impression. Contact us today to start planning your event marketing strategy and bring your brand to life through impactful print.

Posted: May 6, 2025

Every year, National Small Business Week shines a well-deserved spotlight on the entrepreneurs, makers, and doers who are the heartbeat of our economy. From May 4–10, 2025, communities across the country will be recognizing the powerful impact that small businesses have on job creation, innovation, and community growth. At JTS, we don’t just celebrate small businesses — we partner with them.

Why Small Businesses Matter More Than Ever

Small businesses account for nearly half of all U.S. private sector jobs and represent 99.9% of all U.S. businesses. But more than just numbers, small businesses bring unique value to their communities. They create local jobs, invest in their neighborhoods, and provide personalized service that larger corporations often can’t match.

They also face significant challenges with tight budgets, limited resources, and rising competition. That’s where JTS comes in. We believe in empowering small businesses with high-impact print and marketing solutions that help them stand out, connect with their customers, and grow sustainably.

How JTS Champions Local Business Success

At JTS, we take a collaborative approach to supporting small businesses. We don’t offer one-size-fits-all solutions. Instead, we listen, learn, and build strategies tailored to each business’s goals, audience, and budget. Here are a few ways we help small businesses thrive:

• Brand Visibility Through Print
  First impressions matter. From business cards and brochures to branded packaging and in-store signage, we help small businesses present a polished, professional image that inspires trust and drives engagement.
• Direct Mail that Delivers
  Small businesses often rely on geographic reach. Direct mail remains one of the most cost-effective and powerful ways to target local customers. JTS specializes in data- driven, creative mailers that boost open rates and drive foot traffic and sales.
• Event & Seasonal Campaign Support
  Whether it’s a grand opening, holiday promotion, or local festival, JTS provides everything from flyers and posters to banners and branded giveaways. Our turnkey print solutions make it easy for small business owners to execute memorable, results-driven campaigns.
• Sustainable Printing Options
  Many small businesses care deeply about their community and the environment. JTS offers eco-friendly materials and processes from recycled papers to soy-based inks. It’s our goal to align with these values without sacrificing quality or impact.
• Hands-On Service with Heart
  We understand the hustle. That’s why our team is always ready to consult, support, and guide our small business partners through each step of the process. From concept to delivery, JTS brings experience, creativity, and care to every job.

Let’s Grow Together

As we honor National Small Business Week, we want every small business owner to know: You’re not alone. Whether you’re looking to launch your brand, promote an event, or revamp your print materials, JTS is here to help.

Because when you win, we all win.