Month: June 2025

Posted: June 16, 2025

In an era where digital marketing seems to dominate every conversation, one channel continues to prove its staying power. That channel is PRINT. But print marketing in 2025 doesn’t mean turning your back on digital. In fact, the most successful campaigns are those that bridge the gap between physical and digital experiences. By incorporating tools like QR codes and personalized landing pages (pURLs), your print materials can become powerful gateways to online engagement, lead nurturing, and measurable ROI.

At JTS, we help businesses turn traditional print into dynamic, interactive experiences that amplify brand visibility and drive results. Here’s how your brand can take advantage of this evolving synergy.

Why Print Still Holds Power

Despite the fast pace of digital, print remains one of the most trusted marketing channels. Studies continue to show that print materials command greater attention, create stronger emotional engagement, and are remembered longer than digital ads. When people receive a well-designed piece of print, whether it’s a postcard, brochure, or catalog, they’re more likely to view the content thoughtfully and retain the message.

But that doesn’t mean print can’t be innovative and leverage some of today’s powerful digital advantages. Today’s best campaigns use print to capture attention and then seamlessly drive that attention into the digital world where further interaction and conversion can happen.

QR Codes: The Bridge Between Print and Digital

QR codes have gone from niche tech to everyday utility, especially since the pandemic made touchless interactions a necessity. When placed on printed materials, QR codes offer a direct, frictionless pathway to your online content.

Here are a few ideas for how to use QR codes in your print marketing:

• Event Flyers and Banners: Link to registration forms, event details, or speaker bios.
• Postcards and Direct Mail: Drive traffic to a seasonal landing page with a limited-time offer.
• Retail Signage: Provide customers with access to product details, how-to videos, or mobile checkout.
• Packaging Inserts: Encourage repeat business with QR codes linking to review pages or loyalty programs.

The best part? Every scan is trackable. You’ll know which piece drove the engagement and how well it performed.

pURLs and Personalized Landing Pages

Want to take the experience one step further? Personalized URLs (aka pURLs) allow you to create a unique landing page for each recipient of your print campaign. This makes your communication feel custom and relevant which are two factors that significantly improve response rates.

Imagine mailing out 500 brochures to business prospects, each with their own unique pURL like: www.yourbrand.com/john-consumer. When John types it in or scans the QR code linked to it, he lands on a webpage with content specifically tailored to his interests or industry.

Benefits of pURLs include:

• Higher conversion rates due to relevant content
• The ability to track individual responses
• Behavioral insights can help drive additional personalized experiences
• More effective A/B testing of offers, headlines, and messaging
• Clear insights into campaign ROI

This level of personalization creates a hybrid experience where the credibility and tangibility of print are matched by the precision and convenience of digital.

Why Omnichannel Wins

Today’s customers don’t think in terms of “print” or “digital”. They interact with brands across multiple touchpoints and expect consistency across them all. Integrating QR codes and landing pages into your print strategy helps deliver that consistency while giving you measurable data to optimize future campaigns.

Omnichannel marketing isn’t just a buzzword. It’s the future. When print becomes part of that strategy, you ensure your message reaches your audience wherever they are, in whatever format they prefer.

Print + Digital = Stronger Together

At JTS, we’ve worked with companies across industries to create smart, modern marketing strategies that combine the best of both print and digital. Whether you’re launching a new product, planning a tradeshow, or nurturing prospects, our team can help design print materials that don’t just inform; they engage, connect, and convert.

Let’s build a campaign that bridges the gap.