Maximizing Event Marketing with Print Materials
Posted: May 15, 2025
Whether it’s a trade show, conference, grand opening, or community celebration, events are one of the most powerful ways to engage your audience face-to-face. But with so many other brands vying for attention, how do you stand out in a crowded room?
The answer is simple: strategic, well-designed print materials.
In the digital age, print is your tactile advantage. It puts your brand in people’s hands, literally—leaving a lasting impression long after the event is over. From eye-catching banners to direct mail that gets people through the door, print can drive traffic, boost engagement, and increase ROI.
Here’s how to make the most of print in your next event marketing strategy.
Start Strong with Pre-Event Direct Mail
The event experience starts before your audience even walks in the door. A targeted direct mail campaign helps create buzz, build anticipation, and increase attendance. A physical mailer stands out and sticks around.
What works well:
- Personalized invites with event details
- Exclusive offers or early access incentives
- QR codes linking to RSVP pages, videos, or sneak peeks
Pro Tip: Direct mail paired with digital channels can increase response rates by up to 118%. Use print to grab attention, and digital to deepen the journey.
Use Large-Format Print to Own Your Space
When it comes to events, visibility is everything. Large-format print materials like banners, table throws, backdrops, and signage help your booth or activation pop. These can help pull people in before they even know what you’re offering.
Consider printing:
- Retractable banners for booth backdrops or entrances
- Floor decals to guide attendees or drive engagement
- Wall signage with bold branding or messaging
- Branded tents or flags for outdoor events
Clear, well-branded signage not only makes your space look professional—it helps visitors understand who you are and what you do at a glance.
Hand Out Materials People Want to Keep
Once you’ve drawn people in, give them something to take away and remember you by. Think brochures, flyers, postcards, or one-pagers that are visually appealing and packed with value. Well-designed print materials tell your story and keep your brand in front of your audience long after the event.
Effective print handouts:
- Product guides and service menus
- Case studies or testimonials
- Promo cards or coupons
- Branded swag with print tags or inserts
Pro Tip: Include QR codes that drive people to your website, portfolio, video, or social media. It’s an easy way to extend the conversation beyond the event.
Don’t Overlook Branded Print Touchpoints
From the little things like name tags and table tents to larger elements like welcome signs and schedules, print builds consistency across your event presence. Every piece should feel like part of a cohesive brand story.
Make sure to print:
- Business cards for team members
- Branded folders for any packets or materials
- Thank-you cards for follow-up after the event
The goal is to reinforce your brand at every touchpoint so it feels polished, professional, and memorable.
Work With a Partner Who Gets It
You don’t have to do it alone. Working with an experienced print partner like JTS can simplify the process—from ideation and design to printing and logistics. We know how to bring event marketing to life and help you get the most from every printed piece.
Whether it’s a one-day expo or a multi-day event series, we’ll help make sure your brand shows up strong, speaks clearly, and stays with your audience long after the lights go down.
Elevate Your Next Event
As we honor National Small Business Week, we want every small business owner to know: You’re not alone. Whether you’re looking to launch your brand, promote an event, or revamp your print materials, JTS is here to help.
JTS is here to help you make a lasting impression. Contact us today to start planning your event marketing strategy and bring your brand to life through impactful print.