Print Design Ideas: Recipes That Turn Marketing Materials Into New Customers
A beautiful brochure, eye-catching postcard, or glossy rack card can help promote your business, but how do you turn that momentary attention into new customers?
Great design is just part of the recipe. Here are the other essential ingredients and steps for converting your marketing materials into real results.
Ingredients
- A clear, compelling call-to-action
- Professional, well-designed marketing materials
- A strong value proposition
- Consistent brand elements
- Easy ways for customers to connect
- A dash of urgency or incentive
Step 1: Start With a Clear Call-to-Action for your Print Design Ideas
Every good recipe begins with quality ingredients. For marketing, that foundation is your Call-to-Action (CTA).
Before you design anything, decide what you want the viewer to do. Visit your website? Buy a product? Sign up for a service?
The answer is your CTA, and it should guide every design decision that follows.
The best Call-to-Actions are concise, easy to follow, and direct (“Shop Now!”). Bonus points if they pack a little punch and/or create a sense of urgency.
Offering customers an incentive can also help draw attention and get a potential customer to click a button or scan a QR code, like “Join FREE for a Month!” versus a simple “Learn More.”
Pair your CTA with a strong print design idea and a clear path forward, such as a QR code linking to your website or online store.
More CTA ideas:
- Save Your Spot!
- Take Our Quiz
- Click for a FREE Quote
- Don’t Miss Out!
- Count Me In!
- How It Works
- Never Miss an Update
- Join Before It’s Too Late
- See Our Work
- Get Early Access
Step 2: Mix in Professional Print Design Ideas
Catching attention and holding it is harder than ever. With countless companies competing for the same customers, your brochures, postcards, logos, and websites need to look professional and reflect the quality of your work.
These materials build trust. They show customers that you value quality and know what you’re doing.
That doesn’t mean the design can’t be fun. Picture your brochure in a crowded rack of competitors. What makes someone reach for yours? What makes you stand out season after season?
A bold headline, a punch of color, or a striking image can make all the difference. Like mixing batter, the key is not to overwork it.
Your design should always support and highlight your CTA, not compete with it.
Step 3: Add Your Value Proposition
Next, clearly explain why someone should choose you. Include a clear and concise (and, depending on the material, ideally short and sweet) statement explaining the unique benefits your company offers. This is your value proposition.
Why should customers pick you? What makes you the best, and what problem are you solving for them?
Step 4: Keep the Brand Consistent
Fold in your brand guidelines to tie everything together. Your brand guidelines likely include specific colors, fonts, logos, and icons.
Consistency in your print design idea helps customers recognize your brand instantly, whether they’re seeing a business card, catalog, poster, ad, or website.
Step 5: Make Connecting Effortless
Once you’ve captured interest, don’t make people work to reach you.
In addition to standard contact details (phone number, website, email), include a QR code that links directly to your site to keep print marketing at top of mind for B2B, or opens a text, email, or phone call for immediate contact.
For added insight, use trackable QR codes, custom URLs, or promo codes to see what’s working and how customers are responding.
Step 6: Combine and Serve
When you combine a clear CTA, professional design, a strong value proposition, consistent branding, and easy ways to connect, your print marketing does more than look good; it delivers results.
Let us help you serve your fresh print design idea and enjoy the return.